Markit - a grocery shopping aid app

About this project

Studio Project, team of 5, given topic was learning in context. Target was the concept development for a chosen context in regards of learning in context. My team chose the topic ‘grocery shopping’. We went through the complete design process, starting with defining our target audience, conducting exploratory research, generative research, and evaluative research. Used technologies and methods included user shadowing, interviews, journals, paper prototyping and testing.

Project Details

Duration: 2.5 months

Time: Spring 2008

Clients: Microsoft & Motorola

My Role: Interaction designer

Design Process and Materials

Presentation files

• Declare focus:Territory Map
• Exploratory Phase Presentation
• Generative Phase Presentation
• Evaluative Presentation
• Final Presentation

Research Materials

• Research material:User Journey
• Service Information architecture

Team

• User experience designer - Wiebke Poerschke
• User researcher - Chris Michaelides
• Management and document book designer - Maria Rosniak
• Technical support and Visual Designer - Wei Zhou